Seana Doherty | Owner

As owner of freshtracks, Seana has a passion for helping the business and organizations that want to do good in this world realize their goals. Whether it’s bringing community ideas into a new project or getting an important message out to the public, her team will work to ensure the experience is smooth and, well, actually fun. Seana has a proven track record of engaging diverse stakeholders and groups in designing collaborative solutions to complex issues.  She brings more than 15 years experience in the areas of meeting facilitation, multi-stakeholder process design, communications and community collaboration.  Seana is known for her creativity and ability to bring authentic consensus around difficult issues through thoughtful process design and plenty of good humor.

Jenna Holland | Associate

Jenna Holland brings many years of experience in both nonprofit and for profit business to Freshtracks. Working with the Surfrider Foundation almost two decades, she specializes in project management, communications and fundraising strategy, direct mail and email fundraising, copy writing, advocacy and engagement. She also worked with the Truckee Donner Land Trust building and strengthening their communications and fundraising program and is currently the President of the Sierra Schools Foundation. Living in rural Sierraville north of Lake Tahoe, Jenna loves to fish, camp, cook, read and explore the Northern Sierra with her husband and three children.

Jill Sanford | Associate

Jill is a Truckee-Tahoe creative who works as a journalist, copywriter, content marketing specialist, designer, blogger, and social media strategist. Her writing has been published by leading outdoor brands and conservation organizations, including Outside magazine and the Trust for Public Lands.

As a Freshtracks Associate, her strong background in conservation, climate, and environmental policy pairs well with local and regional causes. Jill is a third-generation resident of the Sierra region and an avid backcountry skier, paddler, and hiker. When she’s not at Freshtracks, Jill is usually on the road reporting on public lands and outdoor recreation events throughout the country.